My World

Thursday, Feb 25th. 2010

I am sure many of you know about spam, you get it in your emails all the time by random people that you don’t even know all over the world. Now this is starting to happen with not just random people but also people you know, have met or are even friends with… I have to say I get about 10 request  a day from people that are on my facebook asking me to be their fan or come to an event they are having 4958394759348 miles away from me. Not to mention once you say no it keeps happening over and over again! Annoying huh? Well here is an awesome post I was shown by Martin about spam and what it means.

I can not agree more with what this thing says!

Spam is a way of thinking Matt Feb 15

5 comments Latest by Greg P

REWORK Q&A with Jason at 800 CEO READ.com. Questions include: What are some of the ways that “big” can work against a company and their ideas? How and when does productivity best happen? And this one:

How is spam more than just an email issue?

Spam is a way of thinking. It’s an impersonal, imprecise, inexact approach. You’re merely throwing something against the wall to see if it sticks. You’re harassing thousands of people hoping that a couple will respond.

Press releases are spam. Each one is a generic pitch for coverage sent out to hundreds of journalists you don’t know hoping that one will write about you.

Resumés are spam when someone shotguns out hundreds at a time to potential employers. They don’t care about landing your job, they just care about landing any job.

Spam is basically a half-ass way of getting someone’s attention. It’s insulting, really.

A much better route: Be personal. Call someone. Or write a note. If you read a story about a similar company or product, contact the journalist who wrote it and pitch them with some passion. If you want a job, write an amazing cover letter that explains why you’d love to work there.

Don’t rely on the shotgun approach of spam though. If you invest nothing in your interactions, you probably won’t get much back.

Also, kind words from 800 CEO Read’s Jon Mueller about the book:

This isn’t just a book about changing your business, it’s about changing how you think about business, and is, perhaps, one of the most important books you’ll read this year. (Comes out March 9th 2010)

© Photo By: Erlinda Model Nicole S (Next Models Canada)